Mobile Marketing

Promotions and services on short text numbers

Short Message Service (SMS) is a four-digit number for receiving SMS messages connected to each Operator according to the tariff chosen by the client. Short number charging can be either non-premium (strictly according to the SMS subscription contract) or billing (increased message cost with profit sharing from the Operator).

SMS Traffic Short Number service provides the subscriber with an opportunity to pay for services and goods by sending a message to a short number and interacting with the service provider. The cost of the message assigned to the short number is deducted from the subscriber's personal account. The convenience and accessibility of this service are due to the high penetration of cellular communication in Russia. The short-number service continues to enjoy wide popularity as an effective tool for expanding the customer base and increasing sales.

Short texting technologies allow for the organization of short texting numbers:

• Incentive lotteries
• Promotional events
• Contests, quizzes
• Interactive communication with the audience, etc

Subscriber dialogue statistics are stored in the customer's myAlpari, located in the secure section of the SMS Traffic website. The data is available for editing and analysis and can be exported to the campaign organizer's software application.

Geolocation service

SMS Traffic geolocation service is a "boxed" solution with the ability to manage search objects and advertising information online via myAlpari.

The functionality of the service includes:

• Display objects on Bing, Google and Yandex maps.
• Display relevant information on selected objects.
• Build and display routes to selected objects.
• Search for items closest to your location.
• Search for facilities near a certain metro station.
• Search objects by address.

Users can quickly and easily create a car or foot route to the selected object using map type - Scheme, Sputnik, or Narodnaya (for Yandex maps only), and perform a contextual search by various attributes. Search by parameters allows selecting objects with predetermined characteristics - type, working hours, etc. The data displayed is kept up-to-date by dynamically updating the data online.