Targeted SMS MTS Mailing
Today, marketers use many tools to promote goods and services. In addition to traditional advertising tools in the form of TV, radio, or printing, several targeted methods are worth mentioning. One such method is targeting - texting to mobile phone operators.
Why target?
"Targeting" in English means "to target" In other words, an essential feature of such a mailing is that it is targeted at representatives of a specific target audience who are subscribers to MTS or another mobile network operator. This targeting is achieved through several settings which take into account several factors. These include the subscriber's location, the duration of their calls, the frequency of their trips abroad, gender, etc.
What are the benefits of targeted newsletters?
The factors described above result in several significant benefits:
- Selectivity. Only those MTS subscribers interested in the service or product receive an SMS with information. This results in a high conversion rate.
- Affordability. The cost of mailing to MTS numbers is significantly lower than the prices for TV advertising and Internet promotion. At the same time, the criteria for evaluation of the campaign and the possibility of defining the degree of effectiveness are much easier and more transparent.
- Manageability. Mailings to MTS numbers are sent according to a pre-agreed schedule with the agreed speed; it excludes the possibility of message delivery at night or peak loads when all the customers who received the messages start calling the company.
You also enjoy additional benefits when you order a newsletter from our company. These include:
- Consent to receiving promotional material is provided by the mobile operator MTS.
- Experience in coordinating mailing texts with the operator's legal department.
Experience in applying to the target to which the operator sends messages.